Growing trend of hair colouring is expected to drive the growth of Europe hair care market
According to TechSci Research report, “Europe Hair Care Market, By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Country, Competition, Forecast & Opportunities, 2025”, Europe hair care market is expected to witness a formidable CAGR over the forecast period. Europe is considered as one of the greatest fashion hubs in the world. Rise in consciousness regarding appearance among all the age groups is one of the major factors accounting for the growth of Europe hair care market. Moreover, high spending on personal care products is expected to bode well for the growth of Europe hair care market through the forecast period. In addition to this, increasing inclination towards self-grooming, is positively influencing the growth of Europe hair care market. Also, the manufacturers are focusing more on effective marketing strategies such as attractive advertisement is making headway for the growth of Europe hair care market. Along with this, rise in disposable income is expected to positively contribute to the market growth in the next five years. However, there are some factors that might act as major impediments to the growth of Europe hair care which including high cost involved in the manufacturing of products.
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Europe hair care market can be segmented based on type, distribution channel, company, and region. Considering the distribution channel, the market is fragmented into modern trade, general store, specialty stores, online sales channel, and others. Here, the modern trade segment held the significant share of the market until 2019, as it offers a large number of products under a single roof because of which the customers can physically check the products and all details by their own. Additionally, they offer huge discount on bulk purchases, which is expected to propel the market growth in the year to come. However, the online sales channel is projected to register high growth during the forecast period. This high growth can be attributed to availability of good discounts on numerous products. Moreover, variety of product are available for the customers to check at the same time, which is further expected to fuel the growth of the online sales segment during the next five years. Additionally, consumers lack time to visit physical stores to purchase products owing to their hectic lifestyles, which is propelling the segmental growth. Moreover, presence of additional advantage of free home delivery is further anticipated to aid the segmental growth in the upcoming years.
Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway, Oriflame Cosmetics AG, Procter & Gamble Co., L’Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf AG, are among others are the leading players operating in Europe hair care market. The players are adopting several growth strategies to enhance the market scenario of hair care. Other competitive strategies include new product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diverse their product portfolio in order to strengthen their market position.
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“Europe hair care market is forecast to register substantial CAGR until 2025 on account of launch of new and innovative hair care products by the major market manufacturers in the region. Furthermore, increased consumer disposable income is further expected to boost the market growth for hair care over the coming years. In addition to this, improved living standards of the population, is further aiding the market growth.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Europe Hair Care Market, By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Country, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of Europe hair care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Europe hair care market.
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