Whether you’re a new business or an established one, a custom logo design can make your company look more professional and reputable. A logo that consumers like will increase your sales and brand loyalty.
Creating a custom logo design starts with knowing your target audience and their needs. By understanding who you sell to and how they think, you’ll be able to create a logo that resonates with them on an emotional and intellectual level.
Colors
Colors are an important part of logo design because they evoke feelings in people and help them remember the logo. Choosing the right colors for your brand depends on a number of factors, including industry, target audience and messages.
Green is a fresh, natural and organic color that communicates ideas of growth, health and sustainability. It is a popular choice for eco-friendly and natural brands, as well as food and beverage brands, tech and communication companies and the pharmaceutical industry.
Red, on the other hand, is often associated with passion and danger, signalling energy and action. This is why it is often used in restaurant logos that are meant to instigate action and in gym and exercise related business logos.
Blue, on the other hand, is a color that calms and soothes. It is a good choice for businesses that are focused on trust and communication, such as banks, financial services, technology and medical related logos.
Shapes
Shapes are another important element in custom logo design, and they have a huge impact on how customers perceive your brand. Choosing the right shapes can help you communicate your company’s uniqueness and innovation, as well as convey your values and beliefs.
Circle and oval shapes are often associated with warmth, community, and a sense of commitment. This is why they’re used by many service-oriented industries, such as education and childcare.
Squares and rectangles are also common choices for logos because they evoke ideas of proportion, balance and professionalism. They are popular for financial services and insurance companies, which need to reassure their clients of their reliability.
Triangles are a less common choice for logos, but they can be a great way to convey dynamism and movement. They can also be a way to show a sense of power and hierarchy.
Fonts
Typography is an essential part of custom logo design, as the fonts you choose can help convey your brand’s personality. Whether you choose a classic serif or sleek sans-serif typeface, the right one can be crucial in helping to create a strong impression of your business.
A serif typeface can convey a more formal and traditional vibe, while a sans-serif font can be more playful and modern. The style you choose will depend on the message you want to send and the audience you’re targeting.
Gill Sans, a popular font used by Pixar and BBC, is an example of a classic serif font that has adapted to digital typography. Its clean lines and rounded strokes are perfect for branding that wants to project stability and authority, while still maintaining standout contemporary elements.
Images
Images are a big part of any design, and the right one can make all the difference. A well-placed image can spark curiosity, strengthen associations and sell a message in a memorable way.
Images can come in many shapes and sizes, from simple black and white splotches to intricately crafted patterns. But choosing the best images for your custom logo design is an important part of a successful design strategy. The best images for a custom logo are high-resolution, high-quality, vector files that can be scaled to any size without losing their fidelity. It is also important to know what you are going to use the image for, a question that should have been answered before deciding on the best image for your brand. This will allow you to choose the best image for your needs and budget. It’s a smart move that will pay off in spades down the road. Good luck! Let the experts at crowdspring do the rest.
