Rising health consciousness among consumers regarding waterborne diseases and government initiatives to promote clean drinking habits among individuals are the leading factors driving the India water purifiers market during the projected period.
According to the TechSci Research report titled ‘India Water Purifiers Market – By Region, Competition, Forecast & Opportunities, 2018-2028F’, the rising levels of water pollution and increased consumer awareness regarding the adverse effects of waterborne diseases are driving the overall sales within the Indian market. Additional significant factors, such as the growing demand for smart water purifiers and the continuous introduction of new products by water purifier companies, further contribute to market growth.
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A water purifier ensures the retention of essential vitamins and minerals in water while eliminating excess salts, suspended particles, and germs. Various technologies like RO (Reverse Osmosis), UV (Ultraviolet), UF (Ultra-filtration), nanofiltration, etc., are employed in water purification. Water purifiers offer numerous advantages, including the removal of toxic metals and protection against harmful organisms, thus significantly boosting the market for water purifiers in India.
A high TDS (Total Dissolved Solids) level in water motivates consumers to invest in water purifiers. TDS consists of inorganic salts and organic substance particles. According to the World Health Organization (WHO), TDS levels below 300 mg per liter are acceptable, 900 mg per liter are considered poor, and 1,200 mg or more are deemed unsatisfactory. The Bureau of Indian Standards sets the allowable TDS limit for drinking water at 500 mg/L. Advanced water purifiers in the market effectively reduce excess TDS levels, offering various other beneficial features crucial for eliminating harmful contaminants. Water purifiers with 100% RO and UV filtration ensure 100% water passage through the purification system, additionally treating the water with UV exposure every four hours for sustained hygiene.
Market players are focusing on new product launches, expanding their product range, and attracting a larger consumer base. For instance, LG introduced new home appliances in 2022, including UV+UF water purifiers. Similarly, Kent RO Systems launched its next-gen RO water purifier in 2021, claiming double UV protection and a real-time digital display of purity. A.O. Smith also launched INVI-U1, an under-the-counter inline UV water purifier, equipped with a five-stage purification process, in 2021.
Moreover, the Indian water purifier market has witnessed a surge in demand for smart water purifiers. Consequently, market players are launching such products to meet this growing demand. Lustral Water introduced AI (Artificial Intelligence) and IoT (Internet of Things) enabled water purifiers with built-in sensors in 2022. Xiaomi offers a smart water purifier under its ‘Mi’ brand, connectable through a smart application. These factors are expected to further fuel market growth during the forecast period.
The water purifiers market is categorized based on type, technology, end-user, distribution channel, and region. The distribution channel segment includes supermarkets/hypermarkets, multi-branded stores, exclusive stores, online, and others (distributor/dealer sales, direct sales, etc.). The online segment is gaining traction. Several water purifier brands are expanding their online presence to broaden their consumer reach. Consumers prefer purchasing through online platforms due to time-saving convenience, along with various discounts and benefits offered. These factors are projected to drive market growth in the forecast period.
In terms of technology, RO (Reverse Osmosis) stands as the dominant category. RO, a water purification technique, utilizes pressure to push molecules through a semipermeable membrane, effectively removing water pollutants. It offers several advantages, including the removal of cryptosporidium commonly found in rivers, lakes, and public supply water. This segment is expected to maintain its dominance in the market during the forecast period.
Key market players in the Indian water purifiers market include:
- Eureka Forbes Limited
- Kent RO Systems Ltd
- Hindustan Unilever Limited
- Livpure Smart Homes Private Limited
- A. O. Smith Corporation
- Franke Faber India Private Limited
- Havells India Limited
- V-Guard Industries Ltd.
- Brita India Water Solutions Private Limited
- Usha Shriram Enterprises Pvt. Ltd.
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“The water purifier market in India has witnessed significant growth in recent years. The market is expected to experience an accelerated growth rate during the forecast period, primarily driven by the increasing adoption of smart water purifiers. Government initiatives further encourage the populace to invest in these products. These factors are anticipated to bolster the market’s growth,” said Mr. Karan Chechi, Research Director at TechSci Research, a research-based management consulting firm.
‘India Water Purifiers Market, By Type (Countertop, Floor Standing, Under Sink, Faucet Mount & Others (Filter Pitchers, Water Dispenser with Purifier, etc.)), By Technology Market Share Analysis (RO, UF, UV, Media & Others (RO+UV+UF, Nanofiltration, etc.)) By End Use (Commercial, Residential), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, and Others (Distributor/Dealer Sales, Direct Sales, etc.),), By Region (North India, South India, West India, East India), Competition, Forecast & Opportunities, 2018-2028F’, has assessed the future growth potential of water purifiers and provides statistics and information on market structure, size, share, and future growth. The report aims to offer cutting-edge market intelligence to assist decision-makers in making informed investment decisions. Additionally, the report identifies and analyzes emerging trends, pivotal drivers, challenges, and opportunities present in the Indian water purifiers market.”
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