Top Social Media Influencers in India
As the effectiveness of traditional advertising slowly fades away, brands are turning their attention toward social media, where brand customers gather to connect and share information. They actively seek subject matter experts who can provide advice and recommendations to make their buying decision easier. Brands understand this; hence, they want to work with the best influencer marketing agency in India to position their products and services amongst their potential consumers, using relevant subject matter experts.
The top social media Influencers in India are experts in their niches and represent millions of Indians. People are drawn to them for their personality, talent, and content. Indian social media influences express themselves freely, which makes them connect with their audience at a personal level. They also utilize their societal position to help raise awareness toward issues requiring timely actions. Genuinely social media influences in India are more than assets to a brand, and this article talks about them in much detail.
Here is the list of top social media influencers curated by an influencer marketing agency in India:
TEN Top Social Media Influencers in India
Bhuvan Bam
Bhuvan Bam needs no introduction. The Indian comedian, singer, songwriter, and actor has become a household name with his humble attitude, storytelling, and immense passion for his art. As one of India’s best social media influencers, Bhuvan has a lively YouTube channel subscribed to by millions. The artist is an inspiration for young talents throughout the country. From humble beginnings, Bhuvan came into the public spotlight for portraying multiple characters – the most popular ones include Angry Masterji, Mr. Hola, Sameer, and Titu Mama.
Kusha Kapila
This girl from South Delhi is one of the most renowned social media Influencers on Instagram, known for her quirky humor, fashion sense, and ability to address sensitive topics that affect everyday lives. She is a strong advocate of body positivity and women’s empowerment. With her content, Kusha Kapila aims to promote body positivity and empower women to be bold and fearless.
Kusha has built a loyal following on Instagram and Youtube, starting from her portrayal of the fictional character “Billi Maasi” – a character she created as a voice of motivation and inspiration for young women everywhere.
Diipa Büller-Khosla
Diipa Büller-Khosla is an Indian social media influencer and entrepreneur in the Netherlands. She has made headlines due to her unique fashion and lifestyle content. Several fashion magazines like Vogue, Grazia, lifestyle, Elegance Hindustan Times, and Femina featured Deepa for her work and contributions to society.
Diipa promotes body positivity, women empowerment, diversity, and inclusivity. The social media influencer also advocates against racism and social injustice.
Jannat Zubair Rahmani
Jannat Zubair Rahmani is a famous actress, content creator, and social media influencer with a substantial following on Instagram. She rose to prominence for her unique fashion sense and successful acting career across movies and Indian soap operas. Jannat has been featured on multiple media outlets and graced with top accolades for her accomplishments. Besides her many on-screen contributions, Jannat Zubair is known for social activities aimed at women’s empowerment and other societal issues. The influencer is a role model inspiring young girls to chase their dreams.
Nikhil Sharma
Engineer turned full-time content creator Nikhil Sharma, aka Mumbiker Nikhil, is an Indian YouTuber and travel vlogger with a massive fanbase. What caught everyone’s attention is Nikhil’s ability to mix humor with valuable travel insights that help you plan your next vacation or adventure. Nikhil has traveled to some of the best National and international destinations and has documented his journey from start to finish. Moreover, many brands have partnered with Nikhil to promote their products.
Dolly Singh
Dolly Singh took social media by storm with her comedy skits, acting, poetry, and humor. From “Guddi Bhabhi,” “Mrs. Kapoor,” “Zeenat, “Reckless Renu,” “Raju ki Mummy,” and “Bubbly” – each of Dolly Singh’s characters have a different fan base. Besides comedy and entertainment, Dolly also has an eye for fashion. She has created social media content addressing skincare, beauty, clothing, and lifestyle. The influencer has caught the attention of top beauty and lifestyle brands who actively seek Dolly Singh to endorse their products.
Mithila Palkar
Mithila Palkar is a popular content creator, YouTuber, actress, and singer known for appearing in web series and movies. But before her first break, Mithila gained public attention for her remake of Anna Kendrick’s song – “Cup Song” from the movie Pitch Perfect. Since then, Mithila has enthralled the audience with her talents and cheerful personality. Mithila has won multiple Filmfare awards for her work. She was also listed on “Forbes 30 Under 30 list” and “Entrepreneur India’s 35 Under 35” list in 2020.
Kritika Khurana
Content creator and YouTuber from New Delhi, India Kritika Khurana started as a fashion vlogger before expanding her niche into lifestyle, travel, and beauty. As one of the best social media Influencers in India, Kritika never misses impressing her fans with mesmerizing and insightful blogs and online posts covering wardrobe selection, style routines, and travel tips. Kritika is helping her audience bring their unique fashion to life. The influencer’s journey of overcoming many obstacles is an inspirational story to many.
Furthermore, Kritika Khurana has made incredible strides as an entrepreneur launching multiple fashion, beauty, and clothing brands.
Komal Pandey
Fashionista Komal Pandey has been turning heads around with her personal fashion and creative styling. Komal’s journey began with her fashion blog called “The College Couture,” where she broke stereotypes and encouraged others to pursue the look they chose. She worked as a fashion coordinator for PopXO before pursuing a career as a full-time content creator on Instagram and YouTube. Today Komal is one of the top social media influencers in India, and fans worldwide tune in for her clothing hauls, styling tips and fashion tutorials, and makeup hacks.
Farah Dhukai
Farah Dhukai is a social media influencer and entrepreneur of Indian origin currently residing in Canada. She has a massive following on Instagram and YouTube and has acquired much recognition for her beauty, fashion, and lifestyle blogs, videos, and posts.
Vogue, Cosmopolitan, and other recognized magazines featured Farah Dhukai and her many accomplishments. Farah has cemented her spot as one of the best social media influencers in the world. Besides authoring multiple bestsellers, Farah even launched her brand, showcasing a mesmerizing collection of beauty products.
