Why being a digital marketer is more important now than ever before?

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Shopping via your smartphone. Ask a burning question to a company via chat. They are all different digital possibilities, which can no longer be ignored. This digital change has put online entrepreneurship even more on the map. A change that makes entrepreneurs realize that a digital marketer is necessary to survive. But what can a digital online marketer do for your company? In a nutshell, this specialist helps your company build a brand, bind customers and create loyalty through digital channels.

Read the entire article and discover what else a digital expert can do and why itโ€™s smart to have this expert in your team right now! We can say that digital marketing is more important than ever before. Due to the pandemic, shops are forced to close their doors. A huge disappointment if customers know how to find you physically, because you donโ€™t want to lose them! All in all, these changes are now forcing entrepreneurs to invest more in the online field.

If you have not actively invested in digital business before, we can imagine that it can be a challenge. Where do you suddenly find the time and knowledge so quickly? Good question, because digital marketing is a relatively new area that will require some explanation. We are happy to help you better understand the profession with this article.

What does a digital marketer mean?

Before we zoom in on the tasks of a digital marketer, letโ€™s go back to understanding. Because what does it actually mean? A digital marketer or online marketer is someone who uses tools and technologies to recruit and engage an audience. He or she is, as it were, a digital jack-of-all-trades. One that feels like a fish in water when executing smart strategies. These strategies focus on increasing visibility, driving sales and generating leads. All goals that you as an entrepreneur say yes to.

What does a digital marketer do?

Now that you know what the profession means, we will tell you more about his activities. The digital world is currently an incredibly broad domain. Digital marketing can therefore be seen everywhere and is part of different industries. Consider, for example, advertising, branding and PR. Basically, a digital marketer focuses on growing a company online. But digital marketing isnโ€™t just limited to what you see on social media. No, it continues! Everything you see on a website, Google, app or in your email is the work of a digital marketer. The purpose of these resources can be to achieve more website visitors, to achieve conversions or to become more visible in Google.

What is a digital marketing specialist mainly concerned with?

Given the activities of a digital marketer, taking advantage of online opportunities becomes increasingly easier. The digital expert may drop the magic word โ€œdataโ€ several times in a day. Gathering and understanding this information is important to ultimately create those opportunities and seize them with both hands. When this foundation is in place, it becomes super easy to build the online presentation of the company through various online means.  This can be on various social media, for example, but also through search engine optimization (SEO), email marketing and social advertisements. Examples include LinkedIn and Instagram and Google Ads (SEA).

Digital marketer vs. marketer

Although a digital marketer basically has all the qualities of a traditional marketer, there is a difference. The focus of an Online digital expert is mainly on researching the buying motives and the customer journey. After this has been map out, they determine the online marketing strategy. The purpose of this is to achieve online visibility, to establish a stronger brand or to achieve more sales.  As you can see, their focus is even more on branding and building dialogue. This is also call โ€œconversational marketingโ€. This mean that a lot of time is invest in collaboration with social media community manager and digital public relation expert.