Hang tags are not only pieces of identifying information on your products; they are an active promotion of products and a general marketing asset that can give your brand a facelift. Imagine if you are in a fashion line, home décor line or even food product line-custom hang tags are one of the most effective methods to tell the story of your brand. Alas, several companies fail to realize all the options that can be excitingly implemented through hang tags, and using only price tags.
In this post, I’m going to dive into 7 lesser known but highly impactful things that can be done with personalized hang tags that are not naming and organizing. Starting from design and up to the position of the tags, these tips will shine a light on how hang tags will change your product display.
Design a Small Brochure
What is more, creating custom tags can be turned into a small brochure, which will be interesting to use. You can extend the size or add a fold for more specific information about the product like its properties and how to use it, the tale behind a specific piece. A simple wallet-sized document that can be attached to your product makes your customers feel value-added while also making them feel that they are developing a one-on-one relationship with you. These tags make the most sense in the fashion industry where care for the material used is needed as well as the sustainability of the products. Hang tags have the advantage of being able to serve as both a conspicuous information paradigm and a simple marketing device.
Employed as Business Cards
Another inventive idea of custom printed hang tags is to use them as business cards/ Some brands leave their contact information or social media handles missing on their hang tags.» Hang tags can also be designed as a business card style: your brand’s logo, website, or even a QR code that leads to your store or social media. This way, customers do not only pay for a product but also have direct access to your brand which they will credit for their next purchase. This is one very effective way of reminding the potential customer of your brand once the purchase has been made.
Highlight Sale Items or Discounts
Hang tags can also function as an instrument for giving information about some sale or other special offer. With custom price tags which contain information on discounts or offers which are time-based, you can be able to influence the buying decisions of a consumer and make them purchase the product immediately. That way, you can make the tag big and colourful or in a weird shape, so that a person won’t be able to overlook the offer. Another bit of genetic ingenuity is to put on your hang tags a coupon code or a special offer to make the hang tags a marketing tool that can drive current and future sales.
Introduce Environmentalism
When it comes to brands that promote sustainability, the hang tags are perfect for sharing what sustainable actions you are taking. Custom hang tags with logos should be used that are made from recycled materials or other resources that are harvested sustainably, with information regarding the company’s position of supporting environmental conservation. It also informs clients that you consider the environment, which helps to advance the image of your brand. Besides, you can give your customers directions on how to recycle or reuse the tags themselves, converting your packets into a sustainability effort.
Engage Customers with QR Codes
This is considered beneficial when a QR code is attached to small customized hang tags for customer use after purchase. Such codes can take the users to several resources useful at the moment, including how-to videos, product tutorials, customer testimonials, or even another landing page with more products to offer. While enhancing the customer experience, this type of communication also helps you measure engagement and gain some knowledge about the audience. Interactive tags transform passive consumers into active members of the community representing your brand.
Special Spark to Set You Apart
If you want special touches for the consumer, create hang tags that make it feel as though the item being bought is one-of-a-kind. Personal messages composed with pen, different types of thank cards or just the name of the customer on the hang tag add more interacting value. This applies most especially to small businesses, or if it is a product that is handmade as this makes it easy to connect to customers. Such small areas can build customer loyalty and create a positive buzz for a business.
Custom boxes in Canada provide tailored packaging solutions for businesses seeking high-quality, durable, and visually appealing designs. These boxes are ideal for enhancing brand presence and ensuring product protection during shipping or display.
Provide Care Instructions
Also included is the use of custom hang tags wholesale to provide messages such as care instructions or intended use on sensitive clothing lines. This becomes particularly relevant for the products that are easily damaged such as clothes, home textiles or plants. With detailed information regarding the use of your hang tags, customers are more likely to be happy with the product purchased without being forced to return it because they used it wrongfully. Besides, this places the brand on the side of durability and this can go a long way in building customer loyalty.
Conclusion
As you can observe, custom hang tags are not just mere tags, they are an effective tool of marketing that can go a very long way to enhancing the visibility of your brand within your target market. By applying them as mini-brochures, attaching a QR-code that can be scanned for an interaction with the hang tag Here are little-used tactics that may come in handy to consider in the year 2024. Looking at hang tags differently means that such product labels will be significantly effective in marketing your products. Well, the next time you are designing a hang tag; here are some creative solutions that will help to push the brand forward.
Read more:
