There is no doubt that acquiring new customers is very important for many businesses. This helps the company to earn more sales which positively increases their profit margin as well. However, some businesses focus too much on getting new customers and forget to continuously delight the old and loyal ones.
With that, it is always important to prioritize making great improvements in customer experience. In this way, your customers will feel more valued and appreciated, and in return, they will give you their full loyalty and trust.
The best and great way to give your customer a satisfactory and memorable customer experience is through giving them gifts, especially custom products. However, do not be tricked into thinking that a t-shirt or coffee mug is the ideal alternative for your next purchase. Consumers care about three things, and this is Function, Frequency, and Comfort.
It is not difficult to see why this is the case. To make our activities easier, the things and tools we engage with on a regular basis must be functional. If there is no purpose for an item to be practical, there is no motivation to maintain it or use it frequently.
Here are the two things you should think of when giving custom gifts to your customers.
Give them something they will use often
The higher an item’s potential frequency, the more important it is. It is crucial to consider how and how often your personalized gift recipient will utilize your things. The higher the frequency, the longer these things stay on the market and can spread organic brand awareness.
Quality and feel
Comfort and texture are also crucial factors in deciding which goods are kept and which are discarded. Silk has a soothing touch, whilst canvas is believed to have more masculine and durable qualities. This is why it is crucial to consider how your custom product’s comfort will be conveyed through texture.
If you will be able to provide your customers with custom gifts that have a function, frequency, and comfort while considering these two things mentioned above, then this can be one of your best experiential marketing campaigns that will capture and satisfy both your new customers and the old ones.
Apart from that, here are five good reasons why sending custom gifts can give your business a lot of benefits.
Increase sales revenue
When a customer receives a present from your company, they are more likely to remember your brand the next time they require a service comparable to the one you provide. As a result, they will be more willing to work with you rather than one of your competitors. This will result in increased sales as well as increased brand awareness. People remember brands after 5 to 7 impressions, but if you leave your customers with a physical remembrance of your firm, you will be far more memorable.
Improves your brand image
Giving someone a gift is always considered a symbol of friendliness, and a client who receives a corporate gift from you will think well of your company. As a result, they will perceive you as a reliable company with a strong brand image.
Establishing yourself as an industry leader
Only serious businesses invest time and money in corporate presents, and if you do, you are demonstrating to your clients that you are a market leader. Not only that, but your customers will regard your services as more valuable than those provided by less serious competitors.
Improve customer loyalty
Customers like to feel unique, and receiving a present from you will make them feel just that. A no-strings-attached corporate present will improve clients’ good feelings toward your firm and, as a result, increase customer loyalty.
Develops Business to Business relationship
Clients will utilize the present you send them frequently at work if it is beneficial and relevant in an office setting. And if your present makes even one of their daily jobs a little bit easier, they will remember your firm and refer you to possible future clients.
To learn more about the things your custom gifts should have and its benefits to your business, you can reach out to King Sixteen. They can help you to build strong customer relationships and bring your customer experience to a new level that will surely satisfy them.
King Sixteen is a corporate event planner and a talent buying agency committed to helping you make your business more effective in engaging customers and in guiding your business to success.
