The success of a business application depends on manifold factors. It includes an overall user-friendly design, rich features, intuitive UI, and properly boosted applications on the respective app store. Thanks to the professional services of a reliable ASO company in India, enterprises can best market their application.
Specifically, on the most popular and widely accessible Google Play Store, app store optimization works significantly for businesses. A lot of factors are taken into consideration to properly market your app on Google Play, especially for running seamlessly on Android devices.
For ensuring smooth application performance, ASO experts pay special significance to Android Vitals. With Android Vitals means ensuring the stability of an application that does not run slowly and crashes while using. It is an imperative technical metric that experts consider to know the app’s performance as per respective Android device before launching finally for actual users.
So, if you are thinking to avail of result-oriented ASO services in India for making your app rank high on the Google Play Store. Better to read this blog first and get to know more about Android Vitals.
What is Meant by Android Vitals & What Do They Measure?
Android Vitals is an initiative conducted by Google to ascertain the overall performance and stability of applications on a particular Android device. Whenever a user accesses an application on a device, the handset gets accustomed to its usage and records its performance through several metrics. And these metrics when analyzed determine the overall performance of your application.
This is where the role of app store optimization experts drops in accordingly market the app on the Google Play Store. And make sure you will receive a maximum number of downloads.
As we have already mentioned about the metrics that Android devices gather while accessing a particular application. Such metrics include the following things that you should be aware of.
- Overall battery usage: Google Play has the power to penalize such mobile applications that consume excessive battery power of Android devices. The smartphones themselves measure the battery performance while accessing a particular application and signify whether it is good enough or not.
- Processing time: Google Play Store collects and analyzes the data related to the overall speed and frequency of usage of an application.
- Stability factor: This particular metric measures the crash and App Not Responding factors to further analyze and penalize the apps.
- App start-up & loading time: As the name itself implies, this metric measures the start timing and the overall loading time of a mobile app.
- Permission details: This is a report that showcases the percentage of daily permission sessions and types of user permission on a mobile app.
Know the Core Metrics of Google Play Android Vitals
Apart from the above-mentioned metrics, there are some additional ones that rely on the overall app store optimization performance and results ahead.
- Crash rate: Mobile application crashes happen when it is not functioning properly while accessing. A crashing app can cause a lot of frustration in the minds of users who may uninstall the same. However, Android Vitals will help you identify the reason for frequent crashes and further enhance the ASO strategy for optimum performance.
- Excessive wakeups: With this implies, the mobile app is set to wakeup up the user at a specific time. But having too many wakeups can drain the device’s battery to an optimum extent. When it happens, then users think of uninstalling the application. Again Android Vitals helps limit the wakeup time to ensure the app’s maximum usage.
- App Not Responding: There are times when mobile app users face the unexpected situation of an application not responding to notifications. It tends to frustrate users and they may delete the app. It is here Google flags your ANR rate to ascertain the reason and further fix the same.
Additional metrics to look after.
In addition to the above, there are some more Android Vitals metrics that are as follows:
- Slow rendering speed
- App startup time issue
- Frozen frames at times
- Permission details
All these negative behaviors of mobile applications that developers should check first to fix all the issues. And there starts the role of ASO experts to improve the ranking of mobile applications on a respective app store.
Conclusion
App store optimization is an imperative marketing practice that allows you to rank your application higher on a particular app platform. But before that successful accessibility and usage of the app is necessary to ensure result-oriented ASO activity. Taking care of Android Vitals is an imperative way to improve the app’s performance, speed, and ability. You must take such factors into consideration to ensure enhanced application performance.